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JOURNAL
Thinking Out Loud

THE
JOURNAL.

Field notes, research reflections, and honest arguments from the Workflow team — on culture, community, and the craft of UX research.

Featured Article
Ux RESEARCH
Publishing soon
Research Practice
Why "Spanish-Speaking Users" Is Not a Research Segment
Language is not culture. The single most common mistake brands make when trying to serve Latino audiences — and how to build research that actually holds up under scrutiny.
Apr 2025 · 7 min read
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We're writing in the open about UX strategy, competitive intelligence, and research methodology — including the work we do with Latino-led founders. Articles below are in production. Subscribe and they'll reach you first.

All Articles
01
Why "Spanish-Speaking Users" Is Not a Research Segment
Language preference tells you something happened. It doesn't tell you why. What actually predicts behavior — and what to map instead.
Research Practice Apr 2025 · 7 min Soon
02
Teaching UX in a High School Where Most Students Have Never Used Figma
A reflection from Garfield High School — and what happened when design thinking met teenagers who design for their families every day without knowing it.
Community Mar 2025 · 9 min Soon
03
The $2.8 Trillion Blind Spot: Why Startups Keep Ignoring the Latino Market
The data is overwhelming. The opportunity is enormous. The excuse is the same every time: "we'll localize later." Here's why that kills products.
Strategy Feb 2025 · 5 min Soon

NOTES FROM THE FIELD.

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